Beauty products that also have an effect on the soul are very much in vogue,” says Lena Peleikis from the Foundation for Future Studies in Hamburg. “Because they fit our current lifestyle. We don’t seek wealth, we seek happiness within ourselves, in our homes, and in intangibles. Because he who is satisfied with himself is wealthy.” Sounds good. But how does hope get into the tube and joie de vivre into the bath salt? Manufacturers have developed exciting new ways to do this.
Table of Contents
Fragrances and colors give the senses “happy food”
What is certain is that such promises should not just be a marketing gimmick. The EU has specified this in the Cosmetics Regulation. Popular mood cannons are therefore essential oils – especially citrus scents, because their cheering effect is scientifically proven. “Especially in bath additives and creams, the aromas can be absorbed by the warmth of the skinand water develop optimally”, explains Ingeborg Stadelmann, first chairwoman of the aromatherapy association Forum Essenzia in Kempten. “They stimulate the emotional center in our brain via the olfactory cells and get into the blood through the skin.” However, creams should not contain any paraffin, as this prevents the oils from penetrating. Shower gels are also often less effective because they only come into contact with the skin for a short time.
Fruity notes such as pomegranate or passion fruit, which are not essential oils, work primarily through associations. The rhubarb note in the fragrance “ Acqua Colonia Rhubarb & Clary Sage – Strengthening” by Mäurer + Wirtz is intended to boost self-confidence by whisking us away to the vegetable gardens of childhood. The fragrance message is often additionally supported by color therapy, e.g. B. by adding a bath additive that colors the water “colorful” orange.
PRODUCTS: e.g. B. “4711 Acqua Colonia Rhubarb & Clary Sage – Strengthening” by Mäurer + Wirtz, 170 ml approx. 39 euros; “Bath Essenz Lebensfreude” from Dresdner Essenz with petitgrain oil, 60 g approx. 1 euro; Orange-colored “Aroma Care Bubble Bath Good Mood” from Kneipp with passion fruit and grapefruit scent, 400 ml approx. 4 euros; “Uplifting Pomegranate Body Lotion” by Claire Fisher, 300 ml approx. 7 euros
Beauty mit Fun-Faktor
Anyone who is tickled must laugh. Being caressed makes hormones of happiness rush through the blood. Some products therefore translate their soul message into sensual experiences. Nails Hands Feet’s “Walking on Clouds” pedicure. B. is sprayed on like cream and leaves a cheerful to cloudy feeling when the foam bubbles burst. “Security” is created in Farfalla’s gemstone oil through the harmonizing crystal serpentine and jojoba oil, a liquid wax that feels like a protective second skin . “Baby Face” from Veld’s binds extra moisture with glycerine so that the face feels plump again in early childhood.
PRODUCTS: e.g. B. “Gem Oil Security” by Farfalla, 80 ml approx. 18 euros; “Roibos Flash Repair Effect Baby Face” by Veld’s, 30 ml approx. 69 euros; “Walking on Clouds Softening Foot Mousse” by Nails Hands Feet, 125 ml approx. 10 euros
The name says it all: Beauty with a fun factor
“Humor is the best cosmetic, so let’s have fun,” is the motto of Jane and Jean Ford, the founders of the Benefit* brand. Funny names like “Guardian Angel”, “Hope in a Tube” or “Know-it-all” make customers smile – and that’s always nicer than looking at life grimly. The hairspray “Free ur Mind” by Tigi* not only blows a breath of fresh air, but also into the head by working without propellants and pointing out environmental protection. So beauty is not only sensual, but also meaningful.
PRODUCTS: e.g. B. “Hope in a Tube” by Philosophy, eye cream, 15 ml approx. 35 euros; “Know-it-all” by Kron, lip correction pencil, approx. 4 euros; “Love, Peace & The Planet Free ur Mind” by Tigi, hairspray, 180 ml approx. 18 euros; “Fructis Style Indestructible Gel Survivor” by Garnier, 200 ml approx. 4 euros; “Bathina Touch me then try to leave Bodycream” from Benefit, 140 ml approx. 33 euros; “got2be Guardian Angel 200°C Heat Protection Lotion” from Schwarzkopf, 200 ml approx. 6 euros
